Challenge:
Rolls-Royce Motor Cars is a globally recognised and aspirational brand that has a rich heritage of craftmanship, quality and luxury. However, as the world continues to evolve so does the RRMC brand as it looks to showcase its innovation and continued relevance for the future. In particular, the long-anticipated release of the Black Badge Range needed its own distinct voice and positioning.
Solution:
As the agency on record for Rolls-Royce APAC, a fine balance between heritage and rebellion was carried through across all projects - from social media campaigns to event invites and print advertisements. As with expected with Rolls-Royce, meticulous detail was incorporated into all aspect of design from creative concepting to image selection and layout design.
Scope:
Layout design
Print design & finished art
Image editing
Contributors:
Work done as part of INVNT
Creative team included Adam Harriden (Executive Creative Director), Sarah Bailey (Creative Director), Tim Prosser (Art Director) and Karen Ho (Graphic Designer)
RRMC JAPAN ESQUIRE MAGAZINE
The Rolls-Royce Cullinan is epitome of freedom, luxury and comfort as Rolls-Royce’s premium answer to the SUV. In capturing the essence of the Cullinan, a dynamic image was selected to showcase the distinctive nature of the Cullinan as the top choice for those seeking adventure, versatility and power in the outdoors. This is all made possible with the distinctive Rolls-Royce engineering and craftmanship; an effortless and beautiful drive, wherever you choose to go.
Tonal edits and extension of the image were made to ensure the imagery was fit for purpose and in accordance with the specs of Esquire Magazine.
RRMC BOLDER IN BLACK Calendar
Celebrating the continued release of Rolls-Royce’s Black Badge range, the 2022 annual dealership calendar embodied the concept of ‘Bolder in Black’. The Black Badge spirit is all about the brave, the fearless and those who dare to break the rules - the mysterious rebels who run the night.
The creative concept and styling of the ‘Bolder in Black’ calendar captures the intensity and drama of the Black Badge aesthetic through the copy, high contrast finishes (such as UV spot varnishes and metallic neons) combined with dark, edgy noir textures.
