Title:
Australasian College of Health Service Management

Scope:
Logo design
Brand identity
Marketing collateral

The Australasian College of Health Services Management (ACHSM) is a leading provider of professional development for health service managers and leaders. Their mission is to improve health outcomes for the community through the education and training of health leaders - a goal that requires ongoing support and growth of its member base.

ACHSM undertook a brand refresh to revitalise its image, understanding the need to maintain relevancy by attracting the next generation of leaders. In developing the brand identity, the goal was to design a logo and style which would reflect the nature of the college as a professional and trustworthy body.