Title:
Bagel Shack - Personal Project

Scope:
Logo & Brand Identity
Illustration

Bagel Shack was created as a nostalgic and cheeky brand identity for a bagel store. Paying tribute to the history of bagels, the colours and illustration style combine to evoke a classic deli experience. To create a more playful brand, these elements are contrasted with a more modern script, sans serif typeface and a humorous tone of voice (with frequent use of puns!).